07 / Practical digital delivery

Newsletter copy and HTML production

Clear campaigns for your existing permissioned audience.

Start with a bounded one-issue paid pilot, or keep a steady monthly rhythm. I turn your approved brief, source facts and supplied assets into a concise, readable newsletter for the platform you already use. ONE-ISSUE PAID PILOT — £120 fixed. You supply approved copy/source facts, brand assets, destination links and the named audience/platform context. I deliver subject and preheader options, one responsive HTML newsletter, matching plaintext, link/fact/claim/mobile/unsubscribe QA, one consolidated revision and an agreed approval-ready delivery date. The pilot does not include sending, list work, senior CRM/push strategy, automation or performance guarantees. RECURRING PACKAGE — £300/month for up to four campaigns, with the same approval and QA boundaries. You keep ownership of the permissioned audience, platform, sender identity and final send decision; I work through the access or handoff route you approve. Production is AI-assisted and quality-checked. Reporting uses only settled metrics supplied by your platform. No list is bought, scraped or invented, and no open, click, deliverability or revenue result is guaranteed.

Start with a smaller pilot

Small pilot · £120 fixed

One approved newsletter issue

Included

Required inputs

Not included

The full-service option is also available on this page. We confirm the supplied inputs and acceptance target before production.

What you receive

  • One-issue paid pilot option: £120 fixed for one approved newsletter, subject/preheader options, responsive HTML, matching plaintext, QA, one consolidated revision and agreed delivery.
  • A monthly content-calendar entry and objective for each agreed campaign.
  • Draft or edit of campaign copy, with subject-line and preheader options based on supplied facts.
  • A readable responsive HTML email plus matching plaintext fallback.
  • Link, fact, claim, accessibility and mobile-readability QA before handoff.
  • One consolidated revision round per campaign.
  • An approval-ready preview/handoff and a short post-send recap from settled platform metrics when supplied.

What to send

  • A brief stating the audience segment, objective, CTA, send window, timezone and success measure.
  • Approved offer/product facts, prices, dates, terms, disclaimers and destination URLs with a named source or approver.
  • Evidence that the audience is permissioned, plus the intended segment and suppression/unsubscribe or preference controls.
  • The existing email platform and a least-privilege collaborator seat or approved import/test handoff; never send a password or recovery code.
  • From name, sender and reply-to details, brand assets, legal footer and any required consent/privacy wording.
  • Seed-test recipients, a named approver and written approval that identifies the exact audience, campaign and send window.
  • Settled delivery, click, unsubscribe and other agreed metrics if a post-send recap is requested.

Start with a description or a sanitised sample. We agree an appropriate transfer route for private material.

Scope and revisions

One consolidated revision against the agreed brief. New content, extra outputs or a changed direction are scoped separately.

What needs a separate scope
  • Buying, scraping, enriching or cold-mailing a subscriber list.
  • Guaranteed opens, clicks, deliverability, conversions, revenue or list growth.
  • Platform migration, paid templates, paid media, advanced automation flows or unlimited revisions.
  • Sending from a Max Power Services list or platform; the customer retains the audience and final send control.

Timing starts after complete inputs and an agreed production slot. Additional work is agreed before it is started.

See the work

These are original demonstrations, not client commissions or evidence of paid results. The general archive shows related work; it does not imply every service has a public case study.

Ready to define the job?

Send the outcome you need, available material and target date. You will receive a clear scope and next step.

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